Optimization services - Lead generation
The Targeted E-Mail is a customized e-mail that is sent to active buyers in your specific category and market. It includes a “call-to-action” button which incites buyers to visit your website.
By excluding competitors, the Targeted E-Mail powerfully communicates and motivates buyers to respond to a product advantage, promotion or event.
(Distributor Targeted E-Mails are also available – see Key Performance Indicators below).
A Targeted E-Mail is only sent to buyers who:
Our targeted emails perform reliably within industry sector averages.
*Baseline performance = the KPI of the targeted email ranked at the 25th percentage point of all targeted emails
*High performance = the KPI of the targeted email ranked at the 75th percentage point of all targeted emails
(Eg : if 100 targeted emails were sent, Baseline Performance would correspond to the email ranked 25th in terms of performance and High Performance would correspond to the email ranked 75th in terms of performance).
**Source: Constant Contact 2024, based on data collected from over 200 million emails sent each month and analyzed by business type.
Reporting
10 days after sending the Targeted E-Mail, you will receive:
To ensure optimal performance, the number of targeted e-mails is strictly limited.
Reservations must be made several months in advance.
We can create your Targeted E-Mail at no extra cost or you can create it yourself.
In either case, see our creative guidelines for the required elements.
Push your products to active buyers
Position your brand as a reference in your sector
Inspire opinion makers with your innovations