The fundamentals

Three key rules for having a company stand

If these rules fit you, the next step is to create your basic company stand.

Creating your basic stand

Who creates my basic stand?

Does your website have product photos and descriptions in English?

Creative Guidelines

What is my basic stand?

  • • Logo
    • ​​​​​​​Homepage link (1 per language possible)
    • ​​​​​​​1 corporate video (optional) in .avi, .mpeg, .wmv, .mov, .flv, .mp4, .m4v

  • Each product consists of:
    • A keyword definition selected from our multilingual database
    • Visuals :
    - min. 600 x 600 pixels in .jpg, .png, .gif, .tif, or .bmp
    - pure photos without text or graphics (max. 6 per product if created by DirectIndustry)
    • Descriptive text (50 to 1700 characters)
    • 1 product demonstration video (optional) in .avi, .mpeg, .wmv, .mov, .flv, .mp4, .m4v
    • Model name or number
    • 1 link to a product webpage (1 per language possible)

  • • PDFs only
    • 1 GB max. per file (max. 5 uploads if created by DirectIndustry)

  • • Distributors (company name, address, e-mail and/or telephone)
    • Area Managers (name or department and e-mail)

Enriching your stand

How to enrich your stand content

Once your basic stand is online, you can enrich it with additional content via your updating interface:

Present your company in detail:
  • A descriptive text for the “Who We Are” and “Our Values” sections
  • Up to 7 images in .jpeg, 720 x 405 pixels
  • A video introducing your company
  • A map of your national or international sales network 
Communicate your company’s trade shows for the upcoming year​​​​​​:​​​​
  • Trade show name and logo
  • Dates
  • Location
  • Hall and stand (if available)
Boost lead quality by displaying your prices* in the following currencies:
  • Euro
  • US Dollar
  • Chinese Yuan
  • Brasilian Real
  • Russian Ruble
  • Japenese Yen

* Starting from

Tell the full story behind your projects and innovations:
  • A descriptive text (automatically translated if provided in English)
  • A main image in .jpeg and .png; 765 x 574 pixels
  • Unlimited secondary images in .jpeg and .png, 479 x 359 pixels
  • A link to a revelant webpage (1 per language possible)
  • A video (optional) of 250MB max. in .mov, .fvl, .mp4 and .mv4

See more creative guidelines