WHAT IS IT?

The Targeted E-Mail

Generate Extra High-Quality Leads

The Targeted E-Mail is a customized e-mail that is sent to active buyers in your specific category and market. It includes a “call-to-action” button which incites buyers to visit your website.

By excluding competitors, the Targeted E-Mail powerfully communicates and motivates buyers to respond to a product advantage, promotion or event.

(Distributor Targeted E-Mails are also available)

WHAT IS IT?

Key Performance Indicators

By focusing on targeted and quality contacts, our performance indicators are above the industry average.

  • Open rate
  • CLICK TO OPEN RATE
  • Industrial Manufacturing Industry Average*
  • 21%
  • 2%
  • DirectIndustry Average
  • 26%
  • 12%

* Source: IBM e-mail marketing metrics benchmark study 2018

 

Reporting

10 days after sending the Targeted E-Mail, you will receive:

  • an industry standard tracking report
  • the e-mail addresses of contacts who visited your website

BENEFITS

How does the Targeted E-Mail benefit me?

TARGETED E-MAIL: BENEFITS OVERVIEW

Leader Brand Visibility
50%
Lead Generation
80%
Storytelling
65%
SEO
0%
Web Traffic
50%
Viral Marketing
30%
Highlight a Competitive Advantage
100%
Support Special Events
100%
Support Product Promotions
100%

QUESTION

How can I ensure my Targeted E-Mail is a success?

CREATIVE GUIDELINES

Getting Started

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