WHAT IS IT?

The E-Magazine Features

The E-Magazine provides in-depth coverage of new products and technologies from around the world with original journalism and striking photography. As a permanent feature of the marketplace, it is constantly updated to guide buyers in their purchasing decisions.

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PROFILE OF BUYERS WHO READ THE E-MAGAZINE

INDUSTRIAL EQUIPMENT (19%)
76%
ENGINEERING SERVICES (14%)
56%
ELECTRONICS / ELECTRICITY (13%)
52%
MECHANICS (12%)
48%
AUTOMOTIVE (7%)
28%
CHEMICALS / PLASTICS (6%)
24%
UTILITIES / ENERGY (5%)
20%
EDUCATION / RESEARCH INSTITUTION (5%)
20%

ADVERTISING

Tell the story behind your innovation

All E-Magazine Features include automatic reporting of page views and web traffic.

THE SPONSORED ARTICLE

Inspire future buyers with your innovations

The Sponsored Article is a permanent, full-page article including multiple visuals, video (optional), hyperlinks and public tracking indicators.

As an integral part of the E-Magazine, the Sponsored Article goes beyond standard advertising by fully engaging readers with your story. A frontpage feature drives readers to the article during its first month:

Week 1: top section (visual + title)
Weeks 2-4: middle section (visual, title and introductory text)

VIGNETTES

Generate traffic to your product story

Vignettes include a visual (moving gif possible), logo and a brief text that incites readers to discover your story. They can link to a Sponsored Article in the E-Magazine or to an external web page. Two types are available:

SKYSCRAPER: 300 x 600 px
CUBE: 300 x 300 px

THE UPDATE E-MAIL BANNER​​​​​​​

Drive extra readers to your E-Magazine advertisement

Every month we send an e-mail to 101K readers informing them of important new articles.

Banners in the email can generate additional readers by linking directly to your E-Magazine Feature.

See E-Magazine Banners for more details.

All E-Magazine Features include the mention “advertisement”.

BENEFITS

How does the E-magazine Features benefit me?

E-MAGAZINE ADVERTISING: BENEFITS OVERVIEW

Leader Brand Visibility
80%
Lead Generation
27%
Storytelling
100%
SEO
10%
Web Traffic
27%
Viral Marketing
38%
Highlight a Competitive Advantage
100%
Support Special Events
65%
Support Product Promotions
35%

QUESTION

How can I be sure that buyers will notice my E-magazine Feature?

EXAMPLES OF E-MAGAZINE FEATURES

  • SKYSCRAPER (300 x 600 PIXELS)
    SKYSCRAPER (300 x 600 PIXELS)
  • SKYSCRAPER (300 x 600 PIXELS)
    SKYSCRAPER (300 x 600 PIXELS)
  • CUBE (300 x 300 PIXELS)
    CUBE (300 x 300 PIXELS)
  • CUBE (300 x 300 PIXELS)
    CUBE (300 x 300 PIXELS)

CREATIVE GUIDELINES

Getting Started

DISCOVER MORE OPTIMIZATION SERVICES